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Question what already exists and look beyond the expected route.

4x4Nomad explores mobility, resilience and practical technology for riders, travellers and modern nomads.
Question what already exists and look beyond the expected route.
Design products that evolve with the user, environment and available technology.
Build with durability, repairability and long-term usefulness in mind.
When the route changes, reassess, learn and move forward.

A modular leather motorcycle-jacket concept combining physical protection, intelligent visibility, rider comfort and connected technology.
Modern redevelopment, testing and certification would be required before commercial release.
On the night the UP!GRADE working prototype was completed, founder Nick Boldorea was involved in a serious motorcycle accident.
He was unable to walk for approximately six months and faced nearly two years of recovery. Product development stopped while recovery took priority, but the idea and its research were never discarded.
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